University of Illinois at Urbana-Champaign University of Illinois Sesquicentennial College of ACES
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Advertising

Discovering the creative and account sides of persuasive communication

Students who choose the advertising concentration are exposed to the creative and account dimensions of advertising within businesses, agencies, and the media.

They explore consumer psychology at it relates to food, agriculture, energy, and the environment, and build core competencies (knowledge, experience, analytical skills) necessary in the advertising professions. Students are introduced to the structure, issues, and language of the industry; learn the tools of the industry; and apply these tools to solve real world advertising problems related to agriculture and the environment.

The ag comm curriculum has a strong base of principles and practice that prepare students for internships and careers.

See current requirements

For more information about the Agricultural Communications Program, please contact
Lulu Rodriguez
Director, Agricultural Communications Program
274 Bevier Hall
905 S. Goodwin Ave., Urbana, IL 61801
lulurod@illinois.edu
217-300-1045

Advertising

The Food and Environmental Systems minor

Serving up the technical core

The ag comm curriculum includes a built-in minor in food and environmental systems, which provides scientific and technical grounding. Students take coursework in a variety of scientific and technical subject matter areas, enabling them to develop strengths in animal or crop sciences, food science and human nutrition, natural resources, environmental sciences and policy, agricultural and consumer economics, human development and family studies, or agricultural engineering and technology.

Students also can elect to complete additional minors that expand their knowledge base, provide leadership experience, or bring them to international settings.

Learn more about the minor.

Career Opportunity Spotlight

Freelance Art Director

Clayton Glazik 

Job Description: As an art director, Clayton works on entire branding and marketing plans for clients, starting from logo and identity design to brand guidelines to actual marketing and advertising.

In an industry where impressions are everything, Clay Glazik works with clients to polish their branding materials to help them stand out among competitors. As a freelance art director, Clay gets to choose the clients he wants to work with.

“Being my own boss is the best part of this job,” he says. “I look for brands that have a positive vision and that believe the creative process can separate their brand from their competitors.”

Clay thinks that his curiosity, work ethic, and thick skin have allowed him to excel in his profession, along with his time at the U of I. “The U of I offered a diverse and safe place to learn and grow,” he says. “I was surrounded by people that inspired me to really work towards my goals, and I learned that seeing a problem from a different perspective can sometimes give you the insight and solution you were looking for.”

Clay says he learned how to succeed both in and out of the classroom at the U of I. He was an active member of several registered student organizations, including the American Advertising Federation, the Chicago Advertising Federation, the National Agri-Marketing Association, Agricultural Communicators of Tomorrow, and IlliDell of Alpha Gamma Sigma. He also worked as a communications intern for the Family Resiliency Center. “All of these organizations and many of my classes offered real-world experience,” Clay says.

That experience was especially valuable as Clay began his advertising career. In his first marketing roles after college, Clay says that many of his co-workers had significantly less experience in putting together marketing plans or drafting concepts for ads. “It gave me an edge which I then used to break off on my own and freelance,” he says.

Now, as an ACES alumnus, Clay enjoys helping current U of I students with professional development. He shares advice because he says it feels good to help someone else achieve their career goals.

“The future can be scary, but it is okay to not know what you are going to do,” he says. “Find something you enjoy and work towards that. Once your passion becomes your profession, you will be both successful and happy.”

AGCM Concentrations

AGCM Opportunities

Imagine where ACES can take you!